Slavonia&Baranja Outdoors

Slavonia&Baranja Outdoors

I contributed to designing outdoor branding for Slavonia&Baranja region. Taking inspiration from the energy of outdoor enthusiasts and heart beats, the design includes a red sun, fields, mountains for hiking and horseback riding, and rivers for canoeing. The logo and key branding elements were crafted entirely on my own, and additional components for social media, signage, and collaborations were accomplished through teamwork.

Year

2022-2023

Category

Branding

Logo variation

I created several logo prototypes with the main motifs of dynamism, lightness, relaxation, and nature. In the final logo design, I combined the shapes of a mountain and a heart rate graph to represent dynamic activity in nature, and added a rising sun and a river to give it a natural landscape feel.

Jiyeon Baik

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